How to Make a Carousel on Instagram: Boost Your Brand Visibility

How to Make a Carousel on Instagram

In today’s digital age, social media has become an integral part of our lives. Instagram, being one of the most popular platforms, allows users to share images and videos with their followers. Carousel posts on Instagram have gained immense popularity, providing a creative and engaging way to share multiple photos or videos in a single post. By using a social media post maker app, you can easily create stunning carousel posts within a few minutes. These apps offer a range of templates, designs, and customization options to make your posts visually appealing and professional. Whether you want to promote your brand, showcase products, or share personal moments, utilizing a social media post maker app can greatly enhance your Instagram presence and help your content stand out from the crowd.

This article will guide you through the process of how to make a carousel on Instagram posts to boost your brand visibility and make your content stand out.

Table of Content

  1. What is Carousel Post?
  2. How to Make a Carousel on Instagram
  3. What Are the Benefits of Carousel Posts
  4. Who Will Benefit from Carousel Posts
  5. When to Use Instagram Carousels
  6. Instagram Carousel Size Requirements
  7. Wrapping Things Up
  8. Frequently Asked Questions

A carousel post on Instagram is a type of content that allows users to share up to 10 photos or videos in a single post. Instead of uploading individual images or videos, you can create a swipeable album that users can navigate by swiping left or right. Carousel posts are an excellent tool for storytelling, product showcases, tutorials, and sharing experiences in a more dynamic and interactive format.


Step 1: Open Your Instagram App

To begin, open the Instagram app on your mobile device. Ensure you are logged in to your account to access all the necessary features.

Step 2: Tap Add Post

Click on the “+” sign at the bottom of your screen to add a new post.

Step 3: Click Multiple-Image Post

After selecting “Add Post,” choose the “Multiple-Image Post” option from the menu.

Step 4: Select Up to 10 Images or Videos to Include

You can now select up to 10 images or videos from your camera roll to include in the carousel. Make sure your content aligns with your brand and tells a compelling story.

Step 5: Tap Next

Once you have chosen your content, click “Next” in the top right corner of the screen.

Step 6: Edit Your Post

Instagram allows you to apply filters, adjust brightness, contrast, and add other editing options to enhance your images or videos. Play around with these tools to make your content visually appealing.

Step 7: Tap Next

After editing your content, click “Next” again.

Step 8: Write Your Caption

Craft a captivating and informative caption for your carousel post. Your caption should align with your brand voice and provide context for your images or videos.

Step 9: Click on “Tag People”

Tag relevant users or brands in your carousel post to increase engagement and visibility. This step can help you reach a broader audience.

Step 10: Tap to Share

Finally, click on “Share” to publish your carousel post. Congratulations! You have successfully created a carousel post on Instagram.


Carousel posts on Instagram offer a plethora of benefits that can significantly elevate your social media strategy and boost your brand’s visibility. Here are some of the key advantages:

Increased Engagement and Interaction

Carousel posts capture the attention of your audience by allowing them to swipe through multiple images or videos. This interactive format encourages users to spend more time on your post, leading to higher engagement rates and increased interaction with your content.

Increased Brand Awareness

By showcasing multiple aspects of your brand, products, or services in a single post, carousel posts help create a more comprehensive and memorable impression on your audience. This increased exposure contributes to improved brand recall and awareness among your followers.

Create Dynamic and Interactive Content 

Carousel posts provide a dynamic and visually appealing way to share your content. You can mix images and videos, tell stories, present before-and-after transformations, or even conduct interactive polls—all within a single post. This versatility makes your content more engaging and encourages users to interact with your brand.

Improved Storytelling Opportunities

Carousel posts open up endless possibilities for storytelling. You can narrate brand journeys, share customer success stories, or even present a series of thought-provoking messages. Such storytelling fosters a deeper emotional connection with your audience.

Enhanced Content Organization

Rather than bombarding your followers with multiple individual posts, carousel posts allow you to organize related content in a structured manner. This streamlines your feed and presents a cohesive visual experience for your audience.

Cost-Effective Advertising

In case you’re running paid campaigns, carousel ads provide more value for your investment. They enable you to showcase multiple aspects of your brand or product, driving more clicks and conversions compared to single-image ads.


Carousel posts on Instagram are a versatile and effective content format that offers a wide range of benefits for various users and businesses. Here are some key groups that will particularly benefit from using carousel posts:

Brands and Businesses

Brands and businesses of all sizes can leverage carousel posts to showcase their products, services, and brand stories creatively. Whether it’s a clothing line displaying different outfits, a restaurant featuring a variety of dishes, or a tech company presenting various product features, carousel posts help businesses engage their audience and promote their offerings in a visually appealing manner.

Content Creators and Influencers

Content creators and influencers often aim to provide valuable and engaging content to their followers. Carousel posts allow them to share in-depth insights, tutorials, travel experiences, or personal stories, all in a single post. This format enables influencers to captivate their audience with a seamless storytelling approach, fostering stronger connections with their followers.

E-commerce and Product Sellers

For e-commerce platforms and product sellers, carousel posts are a game-changer. They enable businesses to display multiple product images, demonstrate product variations, or showcase different product features in a single post. This leads to increased product visibility, better user experience, and higher chances of driving sales.

Educational and Tutorial Pages

Educational and tutorial pages can make the most of carousel posts to deliver step-by-step instructions, learning modules, or how-to guides. This format allows educators and tutorial pages to break down complex information into easily digestible segments, making learning more engaging and accessible for their audience.

Event Organizers and Planners

Event organizers and planners can use carousel posts to build excitement and anticipation around upcoming events. By sharing highlights from past events or sneak peeks of what’s to come, they can effectively create a buzz and encourage more attendees to participate in their events.

Anyone Seeking to Enhance Instagram Presence

Whether you are an individual, a startup, or a small business, carousel posts offer a fantastic opportunity to enhance your presence on Instagram. They provide a chance to share compelling stories, showcase your portfolio or work samples, and engage your audience on a deeper level. As a result, carousel posts can help you attract more followers and build a loyal community around your content.

With the benefits of carousel posts on Instagram becoming increasingly evident, it’s crucial to harness their potential to boost your brand’s visibility and connect with your audience on a deeper level. Our social media post maker simplifies the process of creating dynamic and interactive content, making it accessible to businesses, influencers, educators, event planners, and everyone seeking to enhance their Instagram presence.


When to Use Instagram Carousels

Instagram carousels can be a powerful addition to your social media strategy. Here are some scenarios where using carousel posts can be highly beneficial:

Product Showcases: Display multiple images of a product from different angles or show its various features in a single post.

Step-by-Step Guides: Create a tutorial or a DIY guide using sequential images or videos that users can easily swipe through.

Storytelling: Share a compelling story or narrative that unfolds as users swipe through your carousel.

Before-and-After Comparisons: Display transformation or progress pictures to showcase the effectiveness of your products or services.

Event Highlights: Capture the best moments from an event or a special occasion and present them in a visually appealing way.


To ensure your carousel posts look perfect on Instagram, it’s essential to adhere to the platform’s size requirements. Here are the specifications to keep in mind:

Aspect Ratio: For images, the recommended aspect ratio is 1:1. For videos, stick to 1:1 or 4:5 aspect ratio.

Image Size: Instagram suggests a minimum image resolution of 1080 x 1080 pixels for optimal quality.

Video Length: Each video in your carousel can be up to 60 seconds long.

File Format: Use JPEG or PNG for images and MP4 for videos.

Number of Slides: You can have up to 10 slides in one carousel post.


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Wrapping Things Up

Instagram carousels offer an excellent opportunity for brands and creators to showcase their products, tell stories, and engage their audience effectively. By following the simple steps outlined in this article, you can create visually stunning and engaging carousel posts that will boost your brand visibility and leave a lasting impact on your followers.

Remember to stay consistent with your brand’s aesthetic and messaging throughout your carousel posts. Engaging content that resonates with your audience will undoubtedly help you build a strong and loyal following on Instagram.


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Frequently Asked Questions

Q. What is the maximum number of images or videos I can include in an Instagram carousel post?

You can include up to 10 images or videos in a single Instagram carousel post.

Q. Can I schedule carousel posts on Instagram?

As of now, Instagram does not offer a native scheduling feature for carousel posts. However, there are third-party social media management tools that allow you to schedule carousel posts in advance.

Q. Are carousel posts more effective than single-image posts?

Carousel posts tend to perform better than single-image posts as they provide a more immersive and interactive experience for users.

Q. Can I add links to individual images or videos in a carousel post?

Instagram does not allow direct links to individual images or videos within a carousel post. However, you can include a link in your post’s caption.

Q. How can I track the performance of my carousel posts?

Instagram Insights provides valuable data on the performance of your posts, including likes, comments, and reach. You can use these insights to measure the success of your carousel posts.

Q. How do carousel posts increase engagement and interaction?

Carousel posts capture the audience’s attention with multiple images or videos, encouraging them to swipe through and spend more time on the post, leading to higher engagement rates and increased interaction with the content.

Q. Why do carousel posts enhance brand awareness?

By showcasing multiple aspects of a brand, product, or service in a single post, carousel posts create a comprehensive and memorable impression, leading to improved brand recall and awareness among followers.

This is Darpan Savani

About Darpan Savani

Darpan Savani is an accomplished SEO expert with a keen interest in and extensive knowledge of graphic design. His deep understanding of graphic design tools and techniques makes him the go-to person for any design-related queries.

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